The guide we wish
someone had handed us.

What we are

NordGuide is a small, independent travel publication focused on Denmark. We're based in Copenhagen. We write the guides ourselves. We've eaten at every restaurant we recommend, slept in every hotel, walked every route. When we list a "favourite bakery," that's the one we go to on a Saturday morning, not the one with the most Instagram followers.

What we are not

We are not a content farm. We are not 200 articles a month. We are not "10 hidden gems you must see before you die." We don't publish anything until we'd send it to a friend.

We are also not anti-tourist. Tourism, done well, is one of the more generous things people do — putting their money and time into someone else's city. We want to help you do it well.

How we make money

Two ways, both fully disclosed:

1. Affiliate commissions — when you book a hotel through Booking.com or a museum ticket through GetYourGuide via our links, we get a small commission (typically 3–8%) at no extra cost to you. We only link to operators we've used ourselves. Full disclosure in our affiliate disclosure.
2. Paid itineraries — our flagship Luxury Copenhagen Weekend PDF (€19) and future paid plans. One-time purchase, lifetime updates, 7-day refund.

We don't take payment from restaurants or attractions to be featured. We don't run sponsored posts. We don't sell email addresses. If we ever change any of that, we'll tell you here first.

Our editorial principles

The short version of how we decide what goes in a guide:

• We've been there. No recommendation goes in unless one of us has been at least twice in the last year.
• We tell you what to skip. A guide that doesn't tell you what's overrated isn't a guide.
• We use specific names and times. "A cosy bakery in Nørrebro" is a fragrance ad. "Juno the Bakery, before 11" is information.
• We update when things change. Restaurants close. Tickets change price. We re-walk each guide twice a year.
• We reply to emails personally. Two of us read every reply. Usually you'll get an answer same day.

What's next

Phase 1 (the city you're on now) covers Copenhagen, Aarhus, Skagen and our first themed routes — Viking heritage and the Danish food guide. Phase 2, through late 2026 and 2027, brings Odense, Aalborg, Roskilde, Helsingør, Bornholm, Møn, and the families/seasonal/budget itinerary lineup.

Subscribe to the newsletter and we'll tell you when each one publishes — one email, no list, no spam.